1. Scope of the Policy
1. This MAP Policy applies to all ACUMEN products designated as “MAP-protected” on our official product list.
2. “Advertised Price” includes any publicly visible price across all platforms and media, including but not limited to:
- Online marketplaces (e.g., Amazon, eBay, official or third-party websites)
- Price comparison engines and Google Shopping listings
- Email marketing, text messages
- In-store signage
- Social media, banner ads, and paid promotions
2. MAP Pricing Guidelines
1. ACUMEN will provide an official MAP Price List that sets the minimum advertised price for each covered product.
2. Resellers are free to set their actual selling price, but may not advertise or promote any product below the published MAP price.
- This includes language such as “Call for Price,” “Click for Lower Price,” or “Add to Cart to See Price,” which implies pricing below MAP.
3. Policy Violations and Enforcement
1. First Violation – A written warning will be issued with a 24-hour notice to correct the violation.
2. Second Violation – Temporary suspension of product supply for 7 calendar days.
3. Third Violation or Repeated Offenses – Termination of authorized reseller status and permanent removal from our dealer network.
4. Exceptions
1. This policy does not apply to:
- Temporary promotions or discounts officially approved in writing by ACUMEN.
- Clearance, refurbished, or demo units, if pre-approved in writing by ACUMEN.
2. All promotional events must be submitted to ACUMEN at least 7 business days in advance for written approval.
5. Additional Terms
1. This MAP Policy is unilateral and not subject to negotiation. ACUMEN reserves the right to modify, update, or discontinue this policy at any time.
2. Nothing in this policy shall be construed as an agreement between ACUMEN and any reseller to fix resale pricing.
3. Resellers are responsible for ensuring that all downstream partners also comply with this policy.
Effective as of January 01, 2025